The Asset Advantage

Our Marketing Strategy

In this edition of the Asset Advantage, we're diving into the critical role that marketing strategy plays. As we push forward with our growth plans, our primary objective is clear: to secure another property under contract within the next 90 days. To achieve this, we must leverage every tool in our marketing arsenal—refining our outreach, sharpening our messaging, and ensuring that our brand is at the forefront of brokers' and sellers' minds.

Cold Calling

We've discovered that the most effective way to connect with property owners and have meaningful conversations is by getting them on the phone. In the past, we dedicated countless hours to dialing as many numbers as possible. However, this broad approach consumed a significant amount of time and resources. We've since found greater success by focusing on a smaller, more targeted set of calls. This involves narrowing down our criteria to a more specific set of owners. We have decided to target 10-60 unit properties that have been owned for 7 or more years and are in a select set of secondary markets outside of Dallas-Fort Worth. Moving forward, we plan to stick to this strategy, allocating 10-12 hours per week between the two of us for these calls.

Direct Mail

Although we have not directly seen a ton of responses from our previous mail campaigns, we still very much believe in it as a strategy. Moving forward we plan to target property owners who have held their properties for more than 7 years because these owners tend to be older and more inclined to open and respond to their mail. We have a lofty goal of sending mail to 250 property owners in secondary markets surrounding Dallas-Fort Worth once every 90 days.

Broker Connections

Establishing a strong, omnipresent presence in the marketplace is crucial for success, and networking plays a pivotal role in achieving this. Our goal is to build and maintain relationships with at least 10 key brokers who are active in the markets we're targeting. To do this, we'll engage in regular communication—whether through phone calls, emails, or in-person meetings—where we clearly articulate our specific buying criteria. We aim to have meaningful interactions with each broker at least twice a month to ensure that when they come across deals that meet our criteria, we are the first ones they think of. By consistently staying on their radar, we increase the likelihood of being their go-to when they have a deal that aligns with our goals.

Tying it Together

Between these three methods, we plan to have 6 “touches” with each of these owners over the next 90 days. We want to be the first ones they think of when the time for them to sell eventually comes. With a focused and strategic approach, we're confident that we'll reach this goal and continue expanding our portfolio.

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Disclaimer: Nothing in this communication shall be construed as an offer for investment in CHLW Partners, LLC (the “Company”). Solicitations for investments by the Company will only be made through a Published Investment Opportunity in the Company's investor portal provided by the Company to potential investors for such purpose.